aroma 30 embraces timelessness as a revolutionary concept in an industry guided by fast-changing trends.
Each piece is made to order in small tailoring studios in Rome, manufactured by skilled artisans, following traditional sartorial techniques.
Focused on an ethical approach to fashion, the design process explores sustainable solutions as natural dyes, minimum to zero fabric waste, and an enduring style as a way to redefine our impact on the planet.
The brand takes its name from the concept of a scent in a developing process, and it's also a tribute to Rome, the city where the items are made and where the eternal vibe of timeless beauty connects past with future.
Michela Fasanella started her journey as an intern in the design departments of Valentino and Salvatore Ferragamo. After several collaboration, she started aroma 30 as a side project, developing her own vision of timeless tailoring.
After a few years in London, she is now based in Rome, where she also collaborates as a consultant for independent brands worldwide and as a lecturer at Accademia di Costume e Moda.